Limoré

BRANDING | PACKAGING

CONCEPT

Limoré is a self-initiated branding project inspired by the vibrant, summer essence of limoncello but reimagined with a fresh, unconventional twist. In a market saturated with traditional Mediterranean motifs and ornate packaging, Limoré introduces simplicity, texture, and character.

The main focus of the design is a hand-stamped lemon mark, created from an actual lemon. This detail brings an organic, imperfect charm to the identity, symbolizing authenticity, craft, and sensory experience. Its logo it's a memory trigger, aiming to be memorable.

Limoré challenges the norm by combining minimalism and raw creativity, designed to connect emotionally with a new generation of buyers who crave freshness, both in flavor and design.

Project Date 5/20/2025
Location// Milano

This project was created for personal growth